Always focus on conversions and ROI with your local marketing.
ROI is the ratio of your costs to your profits. With Google AdWords, the bigger your quality score, the lower your Cost Per Click and Cost Per Conversion.
To enhance your ROI with all PPC campaigns, you first want to start quantifying conversions. Once you’ve accomplished that, you can review your ROI to make sure that the dollars you invest in advertising are developing into profits for your business.
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